On 1 July, The Western Australia Chinese Chamber of Commerce (WACCC), in collaboration with the Hong Kong Economic and Trade Office (HKETO), Invest Hong Kong (InvestHK), and supporting partners, successfully hosted the HK & China Market Briefing at the WACCC building in West Perth. The event brought together business leaders, trade professionals, and policy representatives to explore emerging opportunities in Hong Kong and the Greater Bay Area (GBA).
With a combined GDP of over AU$3 trillion and a population nearing 90 million, the GBA represents one of the most dynamic and fast-growing economic regions in the world. The event provided attendees with a strategic overview of the region’s potential, policy direction, and market characteristics.
Key insights shared during the briefing included:
- Hong Kong’s global role: As one of the world’s leading financial centres, Hong Kong continues to operate under the “One Country, Two Systems” framework, maintaining its status as a liberal, open, and competitive economy.
- Consumer growth in the GBA: The GBA is particularly attractive for consumer-facing brands due to its young, affluent, and tech-savvy population, with rising demand for premium products and digital-first services.
- Market readiness is essential: Speakers highlighted the importance of understanding local market dynamics. Businesses were encouraged to seek high-quality advice and insights to shape effective strategies.
- Government support available: Organisations such as InvestHK and the Hong Kong Trade Development Council (HKTDC) offer extensive support for foreign businesses, including advisory services, market entry assistance, and access to trade platforms.
- First-hand experience matters: Delegates were reminded that visiting and experiencing the market directly is one of the most effective ways to build understanding, confidence, and connections in the region.
Click here to view the full presentation files from the speakers.
The event featured a diverse panel of expert speakers from Hong Kong and Australia, sharing perspectives from government, academia, and business. Attendees also had the opportunity to network and engage in deeper discussions about opportunities in trade and investment.
The WACCC is leading a business mission to Macao, Hong Kong, and China, on Nov 2-11th 2025. Please register your interest here to learn more about the mission and follow its updates.
WACCC thanks all partners, speakers, and attendees for contributing to a productive and insightful evening. The Chamber remains committed to supporting Western Australian businesses as they strengthen their engagement with Asia’s key growth markets.
