Western Australia–Greater Bay Area Business Mission: Building Bridges Across China’s Innovation Corridor
The Western Australia Chinese Chamber of Commerce (WACCC) led a Business Mission to Macau, Guangdong Province, and Hong Kong from November 2–12, 2025. The mission brought together WA business leaders and Chinese stakeholders to deepen commercial ties, explore innovation ecosystems, and foster long-term collaboration across the Greater Bay Area (GBA).
WACCC is pleased to share highlights and insights from this dynamic and multifaceted engagement.
Macau – Nov 2–5
Macau: A Global Stage for Chinese
Entrepreneurship
The mission commenced in Macau, where delegates participated in the 18th World Chinese Entrepreneurs Convention (WCEC). Hosted at the Venetian Macao and Galaxy International Convention Centre, the WCEC provided a high-level platform for WA delegates to connect with global Chinese business leaders, attend thematic forums, and engage in business matching sessions. The delegates gained exposure to Macau’s unique blend of heritage, hospitality, and international business. Outside of the WCEC, delegates also attended a networking event and dinner hosted by AustCham Macau. The delegates got the opportunity to connect with AustCham Macau members and understand the business and trade links between Macau and Australia.
Takeaway:
Macau’s role as a convening hub for overseas Chinese entrepreneurs offers WA businesses a gateway to global networks. Participation in flagship events like WCEC enhances visibility, credibility, and access to cross-border partnerships.
Zhuhai & Zhongshan – Nov 5–6
Zhuhai & Zhongshan: Industrial Strength Meets Community Engagement
Travelling from Macau to Zhuhai, delegates visited a retirement village project in Zhuhai and met with the Zhuhai Overseas Chinese Entrepreneurs Association. In Zhongshan, the delegation engaged with the Zhongshan Overseas Chinese Federation and toured local manufacturing facilities, including a WACCC member, Genesis Corp’s, manufacturing facility in the city.
These engagements highlighted the region’s industrial capabilities, community-driven development, and openness to international collaboration.
Takeaway:
Zhuhai and Zhongshan offer WA businesses opportunities in aged care, advanced manufacturing, and community-based ventures. Strong ties with local associations are key to navigating regional ecosystems and building trust.
Shenzhen – Nov 6–8
Shenzhen: Innovation Capital of China
In Shenzhen, the delegation attended the Consumer Electronics Innovation Congress (CEIC 2025), visited D+M Design and Industry hub and NeuroDance, an up-and-coming start-up in the China tech scene. The delegates also had the opportunity to have a site visit to BYD, one of the world’s leading EV manufacturers. A dinner hosted by the Shenzhen Federation of Social Organisations capped off the visit.
Delegates witnessed Shenzhen’s rapid innovation, entrepreneurial energy, and support for high-tech industries.
Takeaway:
Shenzhen’s innovation ecosystem is ideal for WA firms in technology, clean energy, and advanced manufacturing. Strategic partnerships and local presence are essential to tap into its fast-moving market.
Guangzhou – Nov 8–11
Guangzhou: Cultural Heritage and Strategic Dialogue
In Guangzhou, delegates toured iconic sites including Chen Clan Ancestral Hall, and Canton Tower, while engaging in meetings with the Guangdong State Overseas Chinese Association and local enterprises. A visit to the Liede Village offered delegates a glimpse into one of Guangzhou’s most culturally significant urban villages, renowned for its successful integration of ancestral heritage into modern city life. The delegation also visited Guangdong Greenland Agri-Foods Co., Ltd to explore opportunities in agricultural products and trade between Australia and China.
The visit balanced cultural appreciation with strategic dialogue, reinforcing the importance of relationship-building in Chinese business culture.
Takeaway:
Guangzhou’s blend of tradition and modernity makes it a compelling base for WA businesses. Cultural intelligence and sustained engagement are vital for long-term success.
Dongguan – Nov 11–12
Dongguan: High-Tech Industry and Regional Connectivity
In Dongguan, the delegation met with the Dongguan Overseas Chinese Association and toured the Songshan Lake Science & Technology Industrial Park, a hub for innovation and advanced manufacturing. Delegates also visited the Dongguan Exhibition Center to gain a macro view of the city’s industrial evolution and development priorities, and engaged with Guangdong Seer Big Data Company to explore applications of data analytics and digital infrastructure in smart city development.
Takeaway:
Dongguan’s innovation clusters and digital economy initiatives present opportunities for WA companies in trade, tech, data services, and industrial design. Engagement with local associations and tech leaders can unlock pathways to scalable collaboration.
Hong Kong – Nov 12
Hong Kong: Closing the Loop in a Global Financial Hub
The mission concluded in Hong Kong with a meeting at AustCham Hong Kong, where discussions are underway to explore further collaboration and deepen engagement between WA and Hong Kong-based business communities. The visit reaffirmed Hong Kong’s role as a strategic connector for WA businesses seeking regional expansion and global visibility.
Takeaway:
Hong Kong’s financial ecosystem and international orientation make it a valuable partner for WA firms. Strengthening ties with AustCham HK offers pathways to market intelligence, business facilitation, and long-term partnership.
A Mission of Innovation, Culture, and Connection
