Wednesday Networking Event with Mr. Michael Cao

Wednesday Networking is a platform for members and non-members to meet other like-minded people, providing the chance to create relationship.

Topic: Marketing dairy products and other quality Australian products in China

Michael established his first business to distribute Australian nutritional products in 2009. In early 2015, he cooperated with a Chinese company to start an online venture (B&G 宝贝格子) that sells baby products from all over the world. With the change in Chinese market and its consumer preference, Michael extended his business from retail to long term distribution, building a steady recurring Chinese customer base. He also expanded his product lines from baby products to premium Australian food, including beef, seafood and fresh milk.

Michael will share his experience of the Chinese consumer market, including online business, retail and long term distribution.